Downtown Batavia Revives a Storied Tradition at 2026 Boo Boo Days

A throwback celebration with vintage ads, retro cocktails, and small-town charm during Windmill City Festival weekend, July 10-12. 

Batavia, IL – This July, Downtown Batavia invites you to step back into a beloved tradition at the annual Boo Boo Days, part of the city's summer favorite: the Windmill City Festival weekend. Originating in 1956 as a modest sidewalk sale and officially dubbed "Boo Boo Days" until 1978, this long-standing event began when local merchants showcased clearance and overstock items on the sidewalks—a concept that quickly became a cherished summer staple.

This year's celebration brings the mid-century magic back to life with a stylish nod to the "Mad Men" era of sharp suits, swinging deals, and colorful storefronts. Downtown businesses will feature large-scale 1950s and '60s advertisements in their windows, offering visitors a chance to "window shop" vintage promotions like "Free Helicopter Rides for Kids!" and "Used Cars — ONLY $19!" These authentic ads, pulled from Batavia's early Boo Boo Days history, add a playful dose of nostalgia to the downtown experience.

Adding to the ambiance, downtown bars and restaurants are getting into the spirit with retro cocktail specials inspired by classic mid-century sips. Enjoy a Rosemary Fig Collins at Sturdy Shelter Brewing or a Singapore Sling at Sidecar Supper Club throughout the weekend.

Of course, Boo Boo Days wouldn't be complete without incredible bargains. Shoppers can score clearance e-bikes and accessories at Boj-E-Bikes, grab a classic hot dog for just $2.99 at Bulldogs Red Hots, or fill an entire large shopping bag at Paula's Couture Consignment for only $25. Rosewood Farm & Market will celebrate with a special Boo Boo Day cookie along with a discounted Mystery Pastry Box featuring an assortment of second-day bakery favorites. Thrown Threads will offer clearance pricing on select pottery and macramé pieces, while Zen Loft Collective will add a unique wellness experience to the weekend with Puppy Yoga on Friday, July 11. Visitors can also browse the Batavia Boardwalk Shops and explore additional sidewalk sales, end-of-season merchandise, and one-of-a-kind finds from downtown retailers throughout the weekend.

"Boo Boo Days represents Batavia's entrepreneurial spirit- local retailers coming together to offer unbeatable deals, delightful promotions, and a sense of community," said Kristen Desler, Assistant Director of Batavia MainStreet. "By reviving this promotion, we hope to spark nostalgia in longtime residents while introducing a new generation of shoppers to one of Batavia's most beloved traditions."

Event Highlights

• Vintage storefront advertisements from the 1950s and '60s 
• Sidewalk bargains, clearance merchandise, and special promotions at participating downtown businesses
• Retro-inspired cocktail specials at local bars and restaurants
• Family-friendly shopping, dining, and entertainment throughout Downtown Batavia

Plan Your Visit

Visitors can view the complete list of participating businesses, featured specials, and event details at https://bit.ly/booboodays2026. 

Boo Boo Days takes place July 10–12 alongside the Batavia Park District's Windmill City Festival, featuring live music, food vendors, carnival rides, and family fun at Peg Bond Center. Together, these events make Downtown Batavia the ultimate summer destination for a weekend filled with shopping, entertainment, and community celebration.

This promotion is made possible through the generous support of our presenting sponsor, Gateway Financial Partners, located at 106 W. Wilson St., Suite 3, Batavia. 

Photos credit: April Duda Photography