BCU Business Class

Description

Many believe that you have to have a financial background in order to craft a meaningful business strategy (aka strategic plan).  This is not true. Every organization should have a business strategy.  Think of the business strategy as a roadmap that helps you achieve your long-term business results.  We break the strategy into smaller pieces and put action plans around those pieces and move the plan forward one step at a time.  Creating a business strategy helps you better understand how to prioritize your time and money and keep your business moving in the right direction.

Please identify what you want to improve in your business, prior to attending the class, and identify what metric you will use to assess whether or not you are being successful.  You will actually be working on your strategy in class so bring whatever materials you'd like; financial statements, bank statements, KPIs, whatever will be useful to you during the session.
 

About the Instructor:

Laura McAdam founded Profitability NOW in 2002.  Laura has over 20 years experience as a financial professional.  She focuses on improving the profitability and cash flow of organizations within all industries.  She focuses on strategy and alignment throughout the organization to improve financial performance.  Laura utilizes a collaborative approach in identifying improvement opportunities and developing action plans for execution.

Laura facilitates development sessions at conferences and industry events.  She is a frequent speaker for groups and associations looking to develop their financial acumen and gain a greater understanding of how they can directly impact the financial performance of their company.  She has a monthly column in HR Matters and her subject matter is The ROI of HR. Laura was controller, treasurer, operations manager, and auditor for several Chicago area companies, both public and private.  In addition to her inherent financial knowledge Laura has strong leadership skills.  Her ability to impart knowledge and affect change is unique.  
 

Laura earned a Masters from Loyola University and a BA from Augustana College.